Startup From The Ground Up, written by Cynthia Kocialski, is free today for the next 24-48 hours as an Amazon promotion. It offers practical insights for entrepreneurs on how to go from an idea to starting a new business. It gives commonsense and actionable advice to entrepreneurs for building a thriving business from nothing but an idea.
Cynthia Kocialski has founded three technology companies and has been actively involved in dozens of hi-tech start-ups, and has served on various advisory boards. These startups have returned more than $10 billion dollars to their investors. If anyone knows what it takes to start a business -- it's her.
Do you need this information right now? I guess it depends on where you are in your startup process. When I started my web development business over 15 years ago, I didn't know anything about running a business. Then, after a couple of years of making money with it.... it looked like a keeper. Only then, I decided I would need to learn how to run a business. The idea was: make money first, learn what you don't know later on. But... if you're 50+ and alone... thinking of starting a business part-time or fulltime, as a hobby, get this book now.
I signed up for a course through the Employment Insurance program. It mostly consisted of a number of lectures from accountants, marketing people, lawyers, successful entrepreneurs, etc. I really learned a lot, and I also helped 2-3 of my classmates get their business out of neutral.
Starting up a business can be an over-whelming experience. There always seems to be more questions and not enough answers. What kind of business should I register? How do I register a business? Where do I promote it? Where can I get help with a business plan so I can attract investors? Should I lease or buy office space? Does my business need a website? What can I write off on my taxes? What can an accountant do for me? Watch the trailer below for Cynthia Kocialski book, Startup From The Ground Up:
In her book you'll learn:
• Why it’s not enough just to have a great product
• How to build a team and keep them, and why a team is more than founders and employees
• How to take a product concept and turn it into a full-fledged successful business
• Why it is so important to start marketing your product as early as possible
• How to get customers to speak with you and how to interact better with them
• When seeking outside funding, what investors will be looking for and how to understand and entice them
Kocialski gets you moving down the right path and thinking in the right direction. Launching a company relies on far more than just having a fabulous new product — this is just one piece to the puzzle, many are needed and all must work together in order to achieve success. Kocialski is the founder of three companies and has been involved in dozens of start-ups; she shares her experiences in a mix of observations, illuminations, and guidance that will change the way you think start-ups sprout up from the ground. Clearly written and told from an expert’s vantage point, Startup from the Ground Up is a guide for how to build a business from the very beginning.
She says: When I began my own entrepreneur's journey more than 15 years ago, I was naïve. On my very first venture into this world, I got lucky. I organized the right team and targeted a hot new technology. We had the right stuff. Over the years, I've founded a couple more start-ups and worked with more than 25 start-ups companies. After that many start-ups, I've seen the patterns of what works and what doesn't. So I'd thought it was about time to share my experiences and observations with you in my book Startup From The Ground Up.
Click here to download your copy now! If you're from Canada, and need a little extra advice, I would be happy to set up a topic in the forums on this site where I might be able to offer some help and advice. Just email me and let me know.
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